Quick Response Merchandising with Product Demand Structure in th ebusiness to Business Electronic Commerce

Abstract

Customers’ demand changes continuously. Especially in BTB Electronic Commerce environment, customers’ demand may become very diverse and change rapidly and companies should adapts to the change of customers’ demands quickly in order to success. But traditional forecasting methods are usually based on past data and we can’t chase the change of customers’ demand. In this paper, we suggest a new method for analyzing customers’ present needs rapidly using demanding product profiles that are from buying agents of customers and by the methods we can get Product Demand Structure. With Product Demand Structure companies can reflect change of customers’ demand very quickly in merchandising including coordinating production, marketing, developing advertising, etc. so that they can success in BTB Electronic Commerce.