Marketing with Social Media

Abstract

This chapter from The Library Marketing Toolkit focuses on the development of social media, arguably the most important thing to happen to marketing this century. More and more libraries are making use of various platforms to talk directly to their audience. Your patrons and potential patrons are using tools like Facebook and Twitter, so this chapter gives step by step instructions on setting up library presences on these platforms, and then on taking them to the next level. Also covers blogs and Google +. Contains case studies from Frances Taylor and Kathy Saeed.