From Market Marketing to Social Marketing

Abstract

The market marketing concept which depond on consumption demand as its guidance has its superiority,in the meanuhile,it exists limitations.i.e.it is careless to the immediate interests of consumers, the social public interests,sustainable development of menkind.The enterprise of China must throw away the concept of market marketing,go forward along the road of social marketing The essence of social marketing is moral marketing and green marketing.The outhor thinks that the enterprise goes toward the road of social marketing isn't doing lose in business,but it is profitable business.Driving by interests add the ripe of consumers、standardization of legal system will be the prerequisite for the enterprise goes toward the road of social marketing.