Perception of Cryptocurrency: Adoption Challenge Among Crypto-Investors
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Abstract
This study aims to explore cryptocurrency investment experiences from an emerging market context. This study investigates the lived experiences of cryptocurrency investors, the potential risks and benefits of the cryptocurrency investment, and the potential prospects from cryptocurrency investors’ perspectives. The current study intends to adopt a qualitative research approach to address the phenomenon of the study. The qualitative study employs interviews as a data collection tool that allows researchers to seek people’s stories from their lived experiences. In this regard, the interpretivism paradigm is employed as it indicates that people determine the reality around events rather than other factors. Moreover, the purposive sampling technique is adopted to discover and recruit the current study respondents, which were in alignment with the proposed research questions. The interviews were terminated at the point of saturation, where a total of twelve cryptocurrency investors participated in the survey. the qualitative research approach employs open-ended interviews. In this regard, the authors selected cryptocurrency investors from the UAE to participate in the interviews. At the point of saturation, the interviewing process was terminated, and the collected information was analyzed according to the guidelines of the qualitative information assessment. The results of the qualitative analysis revealed that cryptocurrency is among the fastest-growing digital currencies. It is playing a vital role in the digital economy and provides disruptive payment methods. It provides various features to its users, including lifetime investment, financial well-being, easy and quick access to money.