The Role of Product Management in Mergers & Acquisitions (M&A)
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Abstract
Mergers & Acquisitions (M&A) are essential strategies for growth, market consolidation, and technology acquisition. While much of the focus in M&A deals is on financial and operational integration, the role of product management (PM) is pivotal to the overall success of these transactions. Product managers (PMs) are essential in aligning product strategies, ensuring smooth integration, and avoiding product fragmentation that could disrupt customer value. This whitepaper explores the role of PMs during the M&A process, covering pre-acquisition product strategy assessments, post-merger integration challenges, and the creation of a unified product roadmap. Key themes discussed include strategy alignment, cultural integration, and overcoming challenges to ensure the continued growth and success of the merged product portfolio.