Understanding strategising in the telecommunications industry: lessons for global telecoms firms
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Abstract
This study considers the key determinants of environmental change and its associated consequences on strategic decision-making and strategising at the UK incumbent BT (British Telecommunications Plc),1 since UK telecommunications privatisation in 1984. With this in mind, the issue of strategising has become an important theme in the strategic management literature but is an under-researched area, particularly within the telecommunications sector. A case study approach was adopted, with face-to-face interviews carried out with senior executives. Semi-structured questionnaire checklists were used and content analysis was applied to the data set. Results alluded to the nature of both strategic evolution and the processes involved in strategising occurring at the incumbent telecoms provider, through the presentation and analysis of empirical data that has been unexplored – until now. Findings further our understanding of corporate level managerial decision-making, which will be of interest to both academics and practitioners.