Social Media and Sports Media

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Abstract

After reading this chapter, you should be able to do the following:Understand the impact of social media on traditional sports mediaDiscuss the concepts of social media within a sports journalism contextRecognize techniques to engage in personal branding as a sports journalistIdentify strategies to gather information using social media as a sports journalistDescribe how social media can enhance an online broadcast of sportUnderstand the role of social media in contemporary sports mediaApply social media strategies to a variety of contexts within sports media