Information recommending system and information recommending method
Multimedia information which approach a user preference can be recommended to a user at an appropriate recommending time, thereby greatly improving advertisement effect without disturbance to the user.
Abstract
The invention discloses an information recommending system and an information recommending method. The information recommending system comprises an information recommending device. The information recommending device is used for storing an operation model and a recommending model. The operation model is composed of a plurality of operation mode data. The recommending model is composed of detailed data of a plurality of multimedia data. The information recommending device is used for receiving a plurality of real-time receiving data. A real-time operation mode is determined according to the real-time receiving data and an operation type, thereby determining recommended multimedia data and recommending time point from the detailed data of the multimedia data according to the real-time operation mode and the recommending model. According to the information recommending system and the information recommending method, multimedia information which approach a user preference can be recommended to a user at an appropriate recommending time, thereby greatly improving advertisement effect without disturbance to the user.