THE DRIVERS FORCE THE GIG WORKERS INTO GIG ECONOMY: THE CASE OF MALAYSIA
No TL;DR found
Abstract
: The outbreak of COVID-19 has unleashed opportunities in the gig economy, especially for the young generation. Due to pandemic lockdowns, the demand for supplies and delivery services had soared, and many took the opportunity to earn a good income that helped them survive the challenging period. Therefore, this study aims to identify the motivational factors that drive people to join the gig economy. The qualitative method was utilised to determine the “push” and “pull” factors that influenced gig work. The data was collected from 235 respondents via Google Forms. The findings indicated that financial purpose was the main factor that motivated gig workers in Malaysia. The pull factors also showed greater influence compared with push factors. This study presents a holistic view of the gig economy in Malaysia based on motivational factors. Since the gig economy became a working trend, urban planners and policymakers should be aware of this work restructuring and include its workers in the nation’s social protection network. Besides that, the government may also develop special programmes to improve the welfare of gig workers.