Social Media Marketing
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Abstract
Social media provides the way people share ideas, contents, tho ughts and relationships online. Social media can take the form of text, audio, video, images and com munities. • Social networking • Blogging • Rating/reviews • Sharing content Social Currency -tell me somethi ng I don’t know • Skills of social media • People trust people Social media is affecting the ways in which people communicate, both on a personal and global scale. Technology changes, but the human desire to listen and communicate remains. Communication is communication, whether it happens through a social media platform, or through face-to-face interaction between individuals. For businesses, the ability to involve the target a udience online can mean the difference between succ e s and failure. Social media platforms are like a galaxy; every day we learn a little more about it, and every day it moves a little further away. Social media is, at its core, social. Online communication comes with rules, lessons, an d messages just like face-to-face communication does. The key to effective online communication is to understand the signals you send and receive. Social media marketing is a term that describes use of social networks, o nline communities, blogs, wikis or any other online collaborative media for marketing, sal e , public relations and customer service. In “social” people interact with people, and the in terpersonal interaction forms the core of the websi t or the application. Today’s social channels: • Are very different from traditional media old les sons don’t apply well • Are very fast moving, with broad, rapid adoption • Generate immense volumes of unstructured, community -generated content that must be analyzed to produce any value • Feature an overwhelming number of varied contributo rs – not all known E-Leader Croatia 2011 Managing corporate communication and brand diffusio n across these new communication channels is quite different from what they were used to. It is very d ifficult and costly to maintain a unified voice acr oss all channels and to control information flows to the ou tside world (particularly for technology companies, whose employees are likely to be Twitter or tech blog sta rs). Towards marketing • Verbal programming • Modelling • Specific incidence • Working with symptoms are also important. Successful marketing starts by identifying what you need to do and analyzing what areas you need help with and how you can help others. E-Leader Croatia 2011 Social Media Marketing Work Flow