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Research on Climate Change and Climate Change Communication

2 Citations2011
Liu Yujie
The Journal of International Communication

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Abstract

The paper analyses the origin of the climate change,makes discussion about the rising and importance of climate change communication research,introduces the current research of climate change communication both at home and abroad,and clarifies the basic notion and way in the research.It defines the climate change communication as such a commutative activity which promotes the climate change information and related scientific knowledge to be understood and mastered by the public then to seek the solving of climate change problems as the target via changing the public's attitude and behavior regarding the climate change.While the paper also points out the meaning of this research lies in:to make theory summary and systematic explanation of the climate change communication phenomena, to do the mass dissemination and popularization work of such kind of knowledge,and to provide academic supports for those stakeholders including the government,media,business and NGO of climate change.