Pricing
Nanotechnology: Neuromarketing and the Use of Nanotechnology and Its Potential
An online questionnaire to identify nanotechnology awareness in the Slovak Republic and the potential use of nanotechnology in many directions, primarily in neuromarketing is focused on.
Abstract
The purpose of the paper is to clarify the issues of nanotechnology, its origin, and its progress, as well as its use and importance in the future. The paper focuses on the potential use of nanotechnology in many directions, primarily in neuromarketing. Neuromarketing is an evolving field that studies the human brain, and consumer behavior and nanotechnology represent one of the possibilities for research and implementation of solutions in this field in the future. The combination of nanotechnologies and neuromarketing can create an area that offers new possibilities, scientific answers, and technological innovations that have not yet been identified. We created an online questionnaire to identify nanotechnology awareness in the Slovak Republic.