A Study on Emergent Significance of User Generated Content as a Part of Today’s Social Media Marketing (SMM) Activities

Abstract

The aim of this study is to prove that user generated content is emerging as one of the important aspects of social media marketing activities today. This is increasing consumer participation by ways of creation or generation of more user generated content on the devices by using social media. Today consumers utilize web-based networking media (for example, Facebook, twitter, blogs and corporate sites, etc.) and share (their) views, opinions and perceptions about the products and services, brand and producer and deciding about their buying choices. The author wishes to likewise feature how organizations are offering significance to the information created or produced by the user with regards to their product or services promotion using social media or social networking. As mentioned earlier, User Generated Content (UGC) is emerging as an important part of social media marketing activities today. UGC is characterized as any sort of substance made by a user and that is shared on social media. This is later utilized by a business – causes brands to construct a quick feeling of validness. UGC may have data stream various way (Consumer to Business C2B or Consumer to Consumer C2C) and in like manner may have various destinations [product advertisement (promotion) and product development (innovation)]. Individuals depend like never before on their informal communities when settling on those choices. By the by, results of social media activities are as yet contested practically speaking. The impacts of online networking efforts on customer's view of products and brands just as the consequences for buy choices presently can't seem to be better comprehended. This exploration paper gives a few instances of use of user produced content by the organizations practically speaking. Consequently it makes an endeavor to outline significance of user produced content as a piece of social media marketing and related exercises. From a hypothetical angle the consequences of this investigation add to comprehension of the worth upgrading capability of web based campaigns and shows how the view of brands is impacted through this new correspondence channel.