Social Media Marketing:
This document is Google+, the social media platform offering businesses the opportunity to connect with customers and others in their business community, allowing them to improve their online visibility, engage with customers, and improve productivity.
Abstract
Google is the number one search engine in the world, but with Google+ the company is integrating many applications to help businesses improve their online visibility, engage with customers, and improve productivity. The focus of this document is Google+, the social media platform offering businesses the opportunity to connect with customers and others in their business community. Primary benefits include: Google+ is the second largest social media platform (Global Web Index, 2013). Google is the number one search engine in the world. When people search on Google, your Google+ business page information appears on the right side of the Google search results. Google + is integrating with other Google applications. For example if you post a video on YouTube, it will automatically post to Google+ if you have that feature turned on. At the time of this publication, Google is transitioning Google Places into Google+, allowing you more control of your online business information. For the latest information, visit Google+ for Business, http://www.google.com/+/business. Intro to Google