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In order to survive and grow, business organizations often utilize mergers and acquisitions strategically. The hotel industry’s academic community has been unable to find clear evidence of the impacts of M&As. The purpose of this study is to discover plausible evidence about the impacts of M&A in the lodging market, within a context limited to four case studies. The acquiring companies investigated in this study achieved some degree of positive synergy as a result of their acquisitions. However, maintaining an ongoing improvement in long-term value to shareholders through acquisitions was doubtful. Three out of four of the hotel firms studied experienced serious problems in maintaining earnings gained from the mergers.