Narcissism in Shackles:Analysis on Narcissism in Chinese Advertising

Abstract

Human is born with the narcissism,and throughout the life of people.Nowadays,the Narcissism is omnipresent.Since the ancient times,narcissism is one of the eternal motifs in literary creation,advertising creation as a literary text,consciously or unconsciously in early use the psychological characteristics,in order to achieve the goal that struck a chord with consumers and ultimately contribute to buy.Ads inherent commercial properties determine the display of narcissism and literary creation in the characterization of narcissism distinct difference.But in any case,the advertisement of narcissism is a true reflection of the social culture.