Social media marketing and digital marketing
2 Citations•2023•
Vlada Sajin
Culegere de lucrari stiintifice: Simpozion stiintific al tinerilor cercetatori, vol 2
Social media marketing is the use of social media platforms and websites to promote a product or service to attract and retain practitioners and researchers.
Abstract
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.