What price management?
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Abstract
The textbook reveals the development of the theoretical foundations of value and price at various stages of the evolution of economics, as well as in modern market conditions. The interrelation of the economic policy of the enterprise with key price categories is revealed: pricing policy, principles and methods of pricing, pricing strategy and tactics. The universal role of price in the economy is revealed, its mission is explained, and the classification of prices is given. The economic functions of the price and the principles of pricing are determined. Considerable attention is paid to practical issues of price management: the process of developing a pricing policy; the use of various methods and methods of pricing; the choice and implementation of a pricing strategy; the formation of prices taking into account various external factors. Complies with the federal state educational standards of higher education of the latest generation. For students, economists, managers, marketers and other practitioners interested in the possibilities of price management in modern market conditions.