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Happy Employees Drive Happy Customers

1 Citations•2023•
G. V. Dijk, Dorien Hendriksen
Touchpoint

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Abstract

VodafoneZiggo, a telecommunications organisation based in the Netherlands, has applied service design for many years in order to review and improve service delivery to its customers. In particular, customer journeys and personas have been embraced as useful methods. While these projects initially focused on customer experience, the service design approach is now also being applied to employee experience projects.