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This paper is as an invitation to rethink social studies of economization and geographies of marketization at a time when the heydays of neoliberal marketization seem to be over. After briefly summarizing the thrust of the economization/marketization approach, we make two suggestions to develop the perspective further. The first is to make use of economic geography’s heterodox tradition and contribute to the ongoing “provincialization” of the neoclassical market. Second, theorizing actually existing market arrangements as necessarily involving struggles between competing logics and rationalities, we open social studies of economization and geographies of marketization for questions of social inequality, marginalization and exclusion.