To Market, to Market ...

Abstract

The Sunshine Coast TAFE libraries commenced a year-long pilot project in the 2008 academic year to promote and market library services. The project used a multi-pronged approach to encompass a variety of exposure opportunities. A year-long promotion/marketing plan for the SCIT branch libraries was developed to ensure a continuous stream of events and promotions all year through. Other innovative changes included a 'Student Gallery' where students from the fields of fashion and graphic design, art and photography displayed their work, and the use of the library as a retail space.