Artificial intelligence in social media marketing
The research takes into account ethical issues, data privacy, and technical limitations to provide a complete view of how AI enables businesses to have efficiency, accuracy, and effective communication in the modern digital world.
Abstract
Artificial Intelligence is revolutionizing social media marketing by giving way to personalized experiences, improved customer engagement, and optimizing campaign strategies. In this scenario, where digital platforms are increasingly central to consumer behavior, businesses rely on AI-driven tools that can analyze large amounts of data, predict user preferences, and deliver tailored content. This paper explores the multifaceted role of AI in social media marketing, focusing on its applications, benefits, challenges, and future potential. Through a synthesis of academic research and practical case studies, it unravels how AI-powered algorithms, chatbots, and predictive analytics are changing the dynamics of marketing. In addition, the research takes into account ethical issues, data privacy, and technical limitations to provide a complete view of how AI enables businesses to have efficiency, accuracy, and effective communication in the modern digital world.