ARTIFICIAL INTELLIGENCE (AI) IN MARKETING
The goal of artificial intelligence is to replicate intelligence, which consists of elements that support reasoning, knowledge acquisition, and response to environmental changes.
Abstract
The computer industry that focuses on creating and developing computer systems that reproduce aspects of human behaviour to signify scaled primitive brainpower is known as artificial intelligence. A management process that involves providing clients with goods and services is referred to as marketing. It is based on a corporate philosophy that looks at client needs and satisfaction from a strategic standpoint. The goal of artificial intelligence is to replicate intelligence, which consists of elements that support reasoning, knowledge acquisition, and response to environmental changes. It is a nexus between computer science, cognitive science, philosophy, neuroscience, linguistics, and engineering scientists. The application of artificial intelligence is typically limited to specialized equipment or computers. KEY WORDS: AI – Artificial Intelligence, ML - Machine Learning , R&D-Research and development