Exploration and Practice of Cross - border Electronic Commerce through Portable Quick Charging Products
The objective of this paper is to explore and practice cross border e-commerce transactions based on portable quick charging products developed by ourselves, and propose the strategy that Cross-border E-commerce Enterprises Apply to Implement Brand Marketing.
Abstract
Cross-border e-commerce is in the "golden age" in China. The “One Belt and One Road” initiative provides policy support to develop cross-border e-commerce. We explore and practice cross border e-commerce transactions based on portable quick charging products developed by ourselves. Our products are portable, fast charging and good compatibility, which have obtained certain sales market in Indonesia. At last, we summarize the experiences, and propose the strategy that Cross-border E-commerce Enterprises Apply to Implement Brand Marketing. 1 Current Situation and Development Trend of Cross-border E-commerce In recent years, with the rapid development of Internet technology and the promotion of economic globalization, e-commerce plays a more and more important role in international trade.. Compared with a long process of traditional commerce, the e-commerce is more dominant and is characterized by the globalization, intangibility, anonymity and instantaneity, thus greatly simplifying steps of trading and bringing infinite commercial opportunities for many enterprises. The cross-border e-commerce, as the technical basis of promoting economic integration and trade globalization, has a very important strategic significance. The cross-border e-commerce not only breaks through the barriers between countries to make the international trade enter the borderless trade, but also causes great changes in the world economy and trade[1] . For enterprises, the open, multi-dimensional, three-dimensional multilateral economic and trade cooperation mode built by the cross-border e-commerce has greatly widened the path of entering the international market, and greatly promoted the optimizing configuration of multilateral resources and mutual benefit and win-win result between enterprises. For consumers, the cross-border e-commerce makes them easier to obtain information of other countries and buy cheap and fine goods. Although cross-border e-commerce of China starts relatively late, but cross-border e-commerce has brought significant economic benefits for China's foreign trade enterprises and become irreplaceable component of national economy. The total volume of Chinese import and export trade was up to RMB 25.8 trillion in 2013. According to the year-on-year trend, it is estimated that the total volume will reach RMB 27.1 trillion this year, and the trade volume of cross-border e-commerce will rise from 12% to 14.76% [2]. China now is in the "Golden Age" of developing cross-border e-commerce, and the government has issued relevant policies to support it.Therefore, the cross-border e-commerce can go further away and continue to provide support for Chinese economic development, as long as the major e-commerce enterprises continuously conduct a deeper exploration in the payment process, logistics service, promotion platform and other professional aspects.The objective of this paper is to explore and practice cross border e-commerce transactions based on portable quick charging products developed by ourselves. 2 Introduction of Augus Quick Charger There are three obvious flaws in ordinary phone chargers. First, it needs the power supply. Second, charging time is too long, and it takes at least 3 hours to fill the phones. Third, the phone International Seminar on Social Science and Humanities Research (SSHR 2017) Copyright © 2018, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 113