Behavioral Economics and Finance
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Abstract
The textbook is devoted to behavioral economics, a popular modern field of economics. Behavioral economics, as a discipline that arose at the intersection of economic theory and psychology, is of undoubted interest to both economics students and a wide audience. The main concepts that form the analytical foundation of behavioral economics are considered, as well as the areas of its application — behavioral finance, consumer behavior, choice architecture, etc. Meets the requirements of the latest generation of federal state educational standards for higher education. For the preparation of students of all forms of education in the fields of Economics, Management, Business Informatics, Public and Municipal Administration, researchers, business practitioners and representatives of government authorities, as well as for a wide range of readers interested in economic psychology and behavioral economics.