Psychology behind the success of Quick Commerce
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Abstract
The rise of quick commerce has revolutionized the way consumers access and purchase products, characterized by rapid delivery times and a heightened sense of immediacy. This paper extensively delves into the crucial role of psychological factors that contribute to the success of q-commerce platforms, examining how consumer behavior is influenced by convenience, instant gratification, and cognitive biases.The research aims to detail the roles of psychological aspects that influence online consumer behavior.The findings suggest that q-commerce's success is not only a result of logistical innovation but also deeply rooted in fundamental psychological principles that satisfy consumers' desires for speed, simplicity, and the instant fulfillment of needs. Keywords : Psychological factors , Quick Commerce , Consumer Behaviour , Consumer influencing factors .