Universal UX Design : Building Multicultural User Experience

Abstract

In Universal UX Design: Building Multicultural User Experience, A. Ferreira builds a case for designers, marketers, and stakeholders in the global marketplace to incorporate multicultural and international considerations into all aspects of their products and services. The book demonstrates the long-term benefits of internationalization, and it provides useful information about cultural and technological trends across all continents. In addition, Ferreira offers practical advice on aspects of localization that should be brought into research and design. Employing anecdotal observations about a variety of cultures and a small variety of case studies, the author largely succeeds in his endeavor to bring greater consideration for international concerns to the fore of userexperience (UX) design.