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. Traffic accidents are continually a concern across the world bringing with them huge economic costs and high rates of fatality and injuries each single year. Predictive modeling can lessen such risks if the accident hotspots and timing can easily be ascertained. This study collects various data including historical accident reports, water and meteorological conditions, road characteristics, and telematics data, to form traffic accident risk predictive models. To construct and analyze these predictive models, we use various machine learning techniques such as logistic regression, decision trees, and ensemble methods (Random Forest and Gradient Boosting). The results bear out as efficient and effective, ensemble models are streets ahead than regression-based techniques with Gradient Boosting achieving AUC-ROC scores of up to 0.89. The results of this research can also assist in applying effective safety measures in a more cost-effective manner as well as facilitate the development of efficient transport management systems and policies.