INFLUENCE OF MARKETING MACRO FACTORS ON AGRICULTURAL MARKET

Abstract

The purpose of the article is an analysis of the impact of macro factors the marketing on agricultural market. Research methodology. The main base of research is the theoretical basis of developments on agrarian scientists and laying the foundations of logistics processes in agriculture of Ukraine. Research results. In the article the influence of factors marketing environment in the agricultural market. The impact of the scheme on his forces and macro factors. The practical significance of the study. The results are the basis for solving practical problems of improving the logistics system storage and oilseed crops in agriculture Ukraine.