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. The article aims to outline the guidelines of the scienti fi c study of Agile Management (Management 3.0), the se lection of a range of bene fi ts and barriers for both businesses and consumers and the formation of the main categories of Agile Management for business. Management 3.0 practices used in foreign and Ukrainian companies are given. Agile Management principles bring various bene fi ts and barriers for both businesses and consumers. Management 3.0 can support the development of strategic capabilities in many areas of the economy. Based on scienti fi c analysis, the following main categories of Agile Management for business have been identi fi ed: goals of Agile Management (creating a dynamic and responsive system that fosters individual, team, and organizational growth), management object (employees, projects (products, services or processes) and a system that enables everyone to thrive and contribute e ff ectively), management subjects (executives, managers, and team leaders, employees, and workforce, customers, stakeholders, or end-users), principles (adaptability over predictability, empowered teams, customer-centricity, iterative development, continuous improvement, transparent communication, risk management, value delivery, fl exibility and resilience, collaboration and cross-functionality), main tasks