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The feminist movement supports equity and equality for all. Alongside the feminist struggle for equity is a newly developing social phenomenon known as pseudo-feminism. Principles of pseudo-feminism support the advancement of females ahead of other genders, and the active targeting of males to right the wrongs of the past. These principles stand in direct opposition to the gender equity principles of feminism. This research paper seeks to provide insight into the phenomenon of pseudo-feminism as it appears across genders, explored in the personal and professional contexts of South African citizens. This study used a mixed-methods approach to collect data. Primary data were gathered via the use of anonymous online questionnaires, distributed via the researchers’ professional and social networks. Key findings of the study indicate that there is often a lack of clarity around the intentions of the feminist movement. In addition, a theme of support for the pseudo-feminist strategy of advancing women ahead of other genders emerged, with many respondents considering this to be a necessary step towards correcting gender inequity. In the absence of a clear distinction within society between feminism and pseudo-feminism, feminism may be seen as a movement that has come to support the suppression of non-female genders, undoing decades of progress. These findings add to the body of knowledge and are valuable to gender equity activists, gender studies researchers, and academics.