Rapid Transformation: The Rise of Quick Commerce in India's Fashion Industry
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Abstract
The Indian fashion industry is undergoing a transformative shift, largely driven by the rise of quick commerce—a model characterized by lightning-fast delivery times, is revolutionizing the way consumers shop for fashion in India. This paper examines the growth of quick commerce in the Indian fashion market, highlighting the factors contributing to its ascent, such as technological advancements, changing consumer behavior, and competitive pressures. Key players, including startups and established retailers, are leveraging quick commerce to enhance customer satisfaction and differentiate themselves in a crowded market. However, challenges remain, including logistical complexities, consumer trust issues, and regulatory hurdles. Despite these obstacles, the future of quick commerce in Indian fashion appears promising, with opportunities for innovation and alignment with sustainability trends. This study aims to provide insights into the current landscape and future prospects of quick commerce, emphasizing its significance in reshaping the retail experience in India. By analyzing the factors driving its growth, the key players involved, and the challenges faced, this research seeks to provide valuable insights for businesses, policymakers, and consumers. Ultimately, this study underscores the transformative impact of quick commerce in reshaping the retail experience in India and its significance in meeting the evolving expectations of the dynamic Indian fashion consumers.