This paper explores the receptiveness towards a negative bias in health-related electronic Word of Mouth in an attempt to establish an informal corroboration tool, easily available.
Big data mining can lead to previously undiscovered links between genes, diseases, symptoms, drugs, etc. However, this mathematical correlation needs medical confirmation and that implies additional efforts of time, human and financial resources that are not always possible. Internet reviews, posts, hashtags can establish an informal corroboration tool, easily available. This paper explores the receptiveness towards a negative bias in health-related electronic Word of Mouth.