Networks, NetWorks, NETWorks, NETWORKS
14 Citations•1997•
J. Trnroos
journal unavailable
The aim is to highlight some aspects of the multi-facetted nature of business networks in marketing between industrial companies especially and a model is used as a base for discussing different networks in business settings.
Abstract
Business networks are having different characteristics and building blocs when looked upon from diverse perspectives. In this paper the aim is to highlight some aspects of the multi-facetted nature of business networks in marketing between industrial companies especially. A model is used as a base for discussing different networks in business settings. Thereafter some implications for research and practice is put forth.