Effect of Social Media on Marketing
In order to operate a company effectively, businesses needs better understanding customer needs, they need better communication about the value of products, services and solutions that they offer to customers, and Enterprises need to build a long term relationship between the brand and the customer groups targeted.
Abstract
In the past decades, the world economy has changed dramatically under the pressure of globalization, the tremendous development of technology and the opening of new markets. The development of technology, especially information technology, has cleared away all barriers of space and geography. Customers now have more rights than before. Thanks to technology they can access information about the products better, so that they have many more choices. Besides the fierce competition, enterprises have to face to increasing demand, further complicated of the consumers. In order to operate a company effectively, businesses needs better understanding customer needs, they need better communication about the value of products, services and solutions that they offer to customers. Enterprises need to build a long term relationship between the brand and the customer groups targeted. With this awareness, marketing is increasingly becoming an important function in the business of developing countries.