The impact of Web Analytics in Web Development Process
In this master thesis, the contemporary process of Web Development is deconstructed and through the examination of Web Analytics and the different roles of individuals involved within it, a framework model that depict the stakeholders’ correlation with the pro-cesses that web development follows, is disclosed.
Abstract
Web Development and the way it’s been applied nowadays has been remarkably affected by the trend of harnessing user’s output through the implementation of Web Analytics. Under-standing the degree in which the process of web development is driven by data demands a detailed examination on topics within the area of Web Analytics and its correlations with Web Development. Accordingly, the strategically implementation of user derived, refined and ana-lyzed data is reflecting the actual incentives and goals business related with the website. Nev-ertheless, the concept of detecting the roles of individuals involved in these processes and investigating their actual roles and contribution, reflects a matter of great importance for un-veiling the actual status quo of web development processes. Therefore, a descriptive analysis of the stakeholders’ involvement who are shaping and driving the development process is em-inent. Describing the mentality and the cooperation established in the relationships of the vari-ous stakeholders combined with the competences provided from Analytic tools is providing a valuable knowledge on the phenomenon of enquiry. In this master thesis, the contemporary process of Web Development is deconstructed and through the examination of Web Analytics and the different roles of individuals involved within it. Additionally, a framework model refined from this research endeavors, that depict the stakeholders’ correlation with the pro-cesses that web development follows, is disclosed. (Less)