Sentimental Analysis on Quick Commerce Platform Based on Customer Reviews in Google Play Store
The study found six major sentiments of the customers, they are constraining, litigious, negative, positive, superfluous, uncertainty and the power of sentiment analysis in deriving business value and competitive advantage.
Abstract
Quick commerce, commonly referred to as q-commerce, is a distinctive and developing business model in which the time between placing an order and receiving it is less than with e-commerce. This study aims to analyse the customer emotions using sentiment analysis among quick commerce users. The study found six major sentiments of the customers, they are constraining, litigious, negative, positive, superfluous, uncertainty. Data for this study has been extracted from google play store with the help of web scrapping, reviews of 3027 were gathered for this study. The results of this study demonstrate the value of review for analytics and demonstrate the power of sentiment analysis in deriving business value and competitive advantage.