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Generative AI in Business Analytics by Digital Transformation of Artificial Intelligence Techniques

88 Citations2024
Pooja, S. H. Krishna, G.M. Prem Kumar
2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE)

The aim is to facilitate a structured, organization-wide transformation process for the integration of AI technology into daily business operations and seeks to seamlessly integrate AI within existing strategic frameworks.

Abstract

The advent of Digital Transformation introduces numerous challenges, opportunities, and changes for both the economy and society. Companies are confronted with rapidly evolving dynamics and must enhance their agility to effectively leverage these advancements. However, a significant aspect of Digital Transformation is the increasing prominence of Artificial Intelligence (AI). This document proposes a pragmatic approach to change management for organizations, encompassing both top-down and bottom-up elements. The aim is to facilitate a structured, organization-wide transformation process for the integration of AI technology into daily business operations. This approach endeavours to address the organization comprehensively and seeks to seamlessly integrate AI within existing strategic frameworks. In today's swiftly evolving business landscape, ongoing employee learning stands as a crucial element for organizational success. Businesses must prioritize transforming their capabilities and prioritize learning as a strategic imperative. To ensure the sustainability of their operations, organizational leadership should concentrate on enhancing employees' skills and promoting mental well-being. This involves gradually integrating new techniques that facilitate transformative change and fostering an environment conducive to disrupting prevailing patterns and nurturing the emergence of new ones. An example of such transformation is the rapid acceleration of digitalization.