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Human Values and Training University: The Profile of Commerce Students International

88 Citations•2025•
Ismael Zamora Tovar
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS

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Abstract

The national and global reality is complex; the problems linked to economic development and social are marked by constant crises and profound changes (globalization, demography, technological revolution, persistent social hiatuses that impact the governance of nations) that modify the structure of society, and the relationships established between its members transforming their customs and consequently their values. The accentuated pluralism, the weakness of beliefs, ethical emotivism, moral relativism and immanentism in our culture are predominant factors that explain the permanent crisis of values in which we live. Shared values are key to success, the main initiatives of any organization how permanence and its growth can crumble when there is a lack of cultural alignment and strategic in relation to the transcendent Good and human goods. In this sense, the lack of unity in the direction, management and educational actions in an organic manner has as its causes the diversity of cognitive representations of those who collaborate in an institution that is the product of environments, experiences and education received in a global context of postmodernity that perverts moral behavior (MacIntyre A.1987), generating different motivations that stimulate their behavior, as well as the diversity of needs and goals that move them. On the other hand, the lack of unity in goals has the consequences of persistence in the collaborators of diverse assessments about the institutional mission and vision, thereby favoring the prevalence of diverse interests, the dispersion of efforts and the variation of results. The shortage or loss of objective references to identify the goods that favor human growth has strengthened an emotivist culture in society.