DIGITALISATION: AN ENABLER OF GIG ECONOMY
It is discovered that the growth of the gig economy is significantly influenced by ICT infrastructure, and given its capacity to link workers from different parts within the country, there is evidence of rising income gaps, suggesting that the Growth of the Gig economy is influenced by individual income.
Abstract
The gig economy has evolved as a result of the proliferation of internet communication channels. A new economic structure that includes various types of short-term work is swiftly spreading over the world, becoming popular and transforming the labour market. The purpose of this research is to evaluate the impact of digitalization on the gig economy in India. It evaluates and analyses the influence of Information and Communication Technology and income of individual towards the preference for the gig work. For this study, 120 people were chosen from Odisha by using cluster sampling technique, of which 111 people took part in the poll. The secondary data analyzed also shows a positive relation between number of internet users and consequent increase in gig workers in India. The paper explores the drivers of the gig economy phenomenon. The study focuses on the idea that having access to ICT infrastructure facilitates the availability of gig labour. We discovered that the growth of the gig economy is significantly influenced by ICT infrastructure. Given its capacity to link workers from different parts within the country, we observe evidence of rising income gaps, suggesting that the growth of the gig economy is influenced by individual income.