ANALISIS DATA MINING DATA NETFLIX MENGGUNAKAN APLIKASI RAPID MINER
This study aims to show how the footage of the film "The Night Comes for Us" displays and reflects the image of Indonesia based on Jean Baudrillard's imaging model that starts from the stages of representation, ideology, simulation and simulakra.
Abstract
Netflix is a streaming platform that presents Netflix original films and series, Content produced by Netflix and in collaboration with global filmmakers (Global Film Maker) as an advantage compared to other streaming subscriptions. Netflix invites viewers to get to know global culture with its original films. In Indonesia, Netflix officially and premierly released the original Netflix movie with the title "The Night Comes for Us". This study aims to show how the footage of the film "The Night Comes for Us" displays and reflects the image of Indonesia based on Jean Baudrillard's imaging model that starts from the stages of representation, ideology, simulation and simulakra. Roland Barthes's semiotic analysis is used in this study as a bridge to understand the first and second phases of Baudrillard's imaging. The findings obtained explain that the image of Indonesia displayed in the excerpt of the research object does not represent any reality, but is a mere formation. The image displayed is nothing but a commodity used to seduce the audience. Imaging simulations are based on the motivation to "win" certain market segments.