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Artificial Intelligence (AI)

88 Citations2017
Liz Fletcher
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There are three simple rules upon which a strategy for digital customer experience can be based, and these are the base elements that make the chemistry of creating a culture of customer.

Abstract

There are three simple rules upon which you can base a strategy for digital customer experience. More than principles, these are the base elements that make the chemistry of creating a culture of customer: Know Customer Needs Offer Frictionless Self-service Meet users where they are