A recommending system that recommends content so as to keep constant network traffic between a user terminal and a server, and a recommending server that transmits recommendation data, which are connected via a network.
The present invention relates to a recommending system that recommends content so as to keep constant network traffic between a user terminal and a server. The recommending system includes a user terminal, a content server that transmits content prestored in a storage device to the user terminal, and a recommending server that transmits recommendation data, which are connected via a network. The recommending server includes a communications unit that transmits the recommendation data to the user terminal, the recommendation data containing an identifier of provided content and a time, at which the content server starts providing the content to the user terminal, in correspondence with the identifier of the provided content. The user terminal includes a download unit that transmits the content request containing the identifier of the provided content to the content server at the time in correspondence with the identifier of the provided content in the recommendation data.