Green Marketing - A Marketing Practice with E-Marketing

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Abstract

Green Marketing is a concept in vogue and is capable to affect all aspects of business with significant result with the concept of e-marketing. Green marketing is a phenomenon which has developed particular important in the modern market. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of theirs. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required.This paper proposes an explorative research study on an emerging horizon of management of Green Marketing and avoiding the Green Marketing Myopia. This paper discusses how businesses have increased their rate of targeting green consumers, green consumers and explores the challenges and opportunities with green marketing. Green marketing is something that will continuously grow in both practice and demand.