Top Research Papers on Quick Commerce

Learning outcomes By analyzing and discussing the case, students should be able to identify macro environmental factors that impact business decision-making; apply Michael Porter’s five forces framework; evaluate sources of synergy; understand the concept of disruptive innovation; choose sources of competitive advantage; apply the value proposition canvas; and apply tenets of Blue Ocean strategy. Case overview/synopsis The grocery retail market in India accounts for nearly 70% ($608bn) of the total retail market ($883bn). The brick-and-mortar multi-tiered distribution network for groceries en...

This paper proposes convexification techniques to handle the challenge of assortment planning in the context of quick-commerce, and employs an integer programming approach to solve this NP-hard problem to global optimality.

The rapid expansion of quick-commerce (q-commerce) businesses, which promise quick last-mile delivery, requires an urgent assessment of their environmental sustainability. This study investigates the sustainability of the q-commerce business model, which relies heavily on electric vehicles (EVs) and dark stores for last-mile delivery services, and assesses the environmental impact of express-delivery operations, particularly in terms of greenhouse gas (GHG) emissions. It examines the ability of EVs and dark stores under Q-Commerce to reduce the carbon footprint compared to traditional online l...

PurposeThe study examines quick-commerce (Q-commerce) green initiatives' (GI') impact on consumer brand engagement by mediating [perceived value (PV) and environmental concern (EC)] and moderating (brand attitude).Design/methodology/approachThe study gathered 458 surveys from recent Q-commerce shoppers, employing measurement and structural models alongside the PROCESS macro for data analysis.FindingsThe findings of the study indicate that (1) Q-commerce GI significantly affect PV, EC and directly impact customer brand engagement (CBE). The mediation analysis reveals that (2) PV positively infl...

E-commerce has a lot of benefits that boost customer and give conveniences in any place and enabling accompany to get a higher market share, and this paper discusses about E-commerce, E-commerce providers, Benefits, and Challenges.

As the global landscape of commerce undergoes unprecedented transformations, Quick Commerce (Q-commerce) has emerged as a disruptive force, redefining the traditional retail paradigm. This research paper delves into the intricate facets of Quick Commerce within the context of the burgeoning Indian market. The study aims to provide a comprehensive analysis of the Quick Commerce ecosystem, Its evolution, growth , key players, the challenges faced by retailers , grocers and e-commerce companies .Exploring the consumer’s behaviour in shaping the success of Quick Commerce platforms. Furthermore, th...

Der Rückzug von Delivery Hero aus dem deutschen Liefergeschäft sorgt für Unruhe. Neue und alte Wettbewerber wollen in die Lücke springen und Marktanteile erobern. Birgitt Loderhose

Background: Quick Commerce is currently the third generation business model after conventional stores and e-commerce, currently very attractive and huge market potential. Aim: The purpose of this study is to analyze the impact of E-Service quality on  customer satisfaction and E-Loyalty of q-commerce customers in Indonesia. Method: The study was designed cross-sectionally  using a well-structured questionnaire so that holistic information could be obtained on 341 q-commerce customers in  Indonesia who often use  the platform in fulfilling their daily needs. The research instrument is validated...

The rise of quick commerce has revolutionized the way consumers access and purchase products, characterized by rapid delivery times and a heightened sense of immediacy. This paper extensively delves into the crucial role of psychological factors that contribute to the success of q-commerce platforms, examining how consumer behavior is influenced by convenience, instant gratification, and cognitive biases.The research aims to detail the roles of psychological aspects that influence online consumer behavior.The findings suggest that q-commerce's success is not only a result of logistical innovat...

Nach dem Schub durch Corona ist das Wachstumstempo im E-Commerce zuletzt etwas abgeflaut. Für die Konsumgüterbranche scheint das allerdings nicht zu gelten, wie eine Studie von NielsenIQ nahelegt. Besonders die Schnelllieferdienste haben daran offenbar einen Anteil. Nach einer GfK-Umfrage sind 80 Prozent der Erstbesteller feste Nutzer geworden.

Quick-Commerce hat mittlerweile einen Platz in der Wahrnehmung der Verbraucher eingenommen, dokumentiert eine Konsumentenbefragung der Managementberatungsgruppe Horn&Company. Die Studienautoren fragen sich folglich: „Wie kann es sein, dass die Großen der Branche bei einem Markt, der ein perspektivisches Milliardenvolumen hat, eher zurückhaltend sind?“ Es liegt wohl daran, dass Profitabilität noch keine Rolle spielt.

Kaufleute von Edeka und Rewe wollen mit Schnelllieferdiensten wie Wolt kooperieren. Damit sorgen sie auch für Unmut bei ihren Großhandlungen.

Auch in den deutschen Städten treten immer neue Online-Schnell-Lieferdienste wie Gorillas, Flink und demnächst Foodpanda an, die Lebensmittel in Minuten zu den Kunden bringen.

Quick Freshes is an e-commerce platform that connects customers to local retailers in India. The platform offers a convenient and easy-to-use interface for customers to buy products from their nearby stores. Local retailers can register on the platform and create their digital stores to showcase their products to a larger audience. Quick Freshes aims to empower local retailers and create a sustainable e-commerce ecosystem in India.

Etliche neue Lebensmittel-Lieferdienste wollen mit ultraschnellen Zustellversprechen den Markt aufrollen. Sie bieten ein klassisches Supermarktsortiment, das innerhalb von Minuten beim Kunden sein soll. Doch der intensive Wettbewerb untereinander und die innerstädtischen Logistikprozesse sind herausfordernd.

Depuis quelques années, le secteur de la distribution connaît une nouvelle phase dans son processus de digitalisation avec l’émergence du quick commerce. Ce dernier se fonde sur une promesse de livraison de produits de grande consommation dans un délai très court, de l’ordre de 10 à 15 minutes après une commande en ligne via une application. Pour assurer la livraison dans les meilleures conditions, une organisation logistique originale a été mise en place au cœur des villes. Elle repose sur des « dark stores » où viennent s’alimenter les livreurs à vélo ou à scooter assurant le dernier kilomèt...

This study explores a comprehensive moderated mediated framework to understand symmetric and asymmetric connection between quick commerce service experience (QCSX) and loyalty. The research in its distinctiveness used stimulus organism response (S-O-R) theory to explain association between QCSX dimensions and loyalty. Survey data were collected from 359 q-commerce service users. Outcome of Structural equation modeling (SEM) exhibited that app design, security assurance, and fulfillment exert positive significant effect on loyalty. Interestingly, service support was not found to have significan...

Das Phänomen Quick-Commerce scheint an sein Ende zu kommen. Angesichts des offensichtlichen Mangels an Effizienz und damit Profitabilität sind immer weniger Investoren bereit, Geld mit dieser Form von Lieferservices zu verbrennen.

Die rasante Expansion der Express-Lieferdienste will der stationäre Lebensmittelhandel mit eigenen Stärken und Services kontern. Die Branche sieht sich im Vorteil – vor allem außerhalb der Metropolen.

Kapitalanleger sind offenbar nach wie vor bereit, umfangreiche Mittel in Essens- und Lebensmittel-Lieferdienste zu investieren. Gleichzeitig verlangen sie schwarze Zahlen. Die Quick-Commerce-Firmen drängen deshalb zunehmend in den Bereich der klassischen City-Kurierdienste.

Die Berater von Roland Berger sehen das Quick-Commerce-Marktpotenzial im LEH bei circa 2 Prozent und prognostizieren für diese Shopping-Form bis 2030 etwa 13 Mrd. Euro Umsatz.

A thematic study on the trait of the quick logistics on the EC development and the importance of combining multiple information technologies to the reasonable, effective and quick logistics system in the EC is made.

The study found six major sentiments of the customers, they are constraining, litigious, negative, positive, superfluous, uncertainty and the power of sentiment analysis in deriving business value and competitive advantage.

The Indian fashion industry is undergoing a transformative shift, largely driven by the rise of quick commerce—a model characterized by lightning-fast delivery times, is revolutionizing the way consumers shop for fashion in India. This paper examines the growth of quick commerce in the Indian fashion market, highlighting the factors contributing to its ascent, such as technological advancements, changing consumer behavior, and competitive pressures. Key players, including startups and established retailers, are leveraging quick commerce to enhance customer satisfaction and differentiate themse...

Introduction. The e-commerce market in the food industry requires adaptation and innovation, but constraints hinder the implementation of modern solutions. Investments, clear regulations, and new technologies are needed to ensure product quality and stimulate innovation. Purpose. The study aims to investigate the synergistic impact of e-commerce and quick commerce on the food industry in Ukraine and to determine future development prospects. Methods. The study involves the examination and analysis of scientific research and publications, an exploration of approaches to e-commerce and quick com...

Die Marktbereinigung im Quick Commerce schreitet voran. Getir soll nun auch Interesse an einer Übernahme von Flink haben – und wächst auch auf dem Papier noch enger mit Gorillas zusammen.

The results reveal that system quality and service quality significantly influence users' intention to use the applications, which, in turn, significantly affects user satisfaction, but no significant relationship was found between information quality, intention to use, and user satisfaction.

The country’s economy is at an inflection point, hopefully promising positive results and thus auguring well for the country’s economy. A stable government at the centre and falling energy prices have imparted buoyancy to the capital market, the forex market and by extension, to the economy, to name only a few.  The country’s commerce, trade and industry look forward to better days after the rather long spell of de-growth apparently ended with the macro-economic figures suggesting that the country’s economy did not do as badly as feared and the days ahead augur well for them and the country. B...

This article succinctly describes all of the aspects of supply chain in the Indian setting and various supply chain management strategies. It also sheds light on how a new business model, such as fast commerce, is likely arise in the near future following the Covid 19 epidemic.

The research aims to assess PT X's capability maturity level in application development governance using the COBIT 2019 Capability Maturity Model and contributes to understanding in which level of capability maturity that companies can achieve in developing quick commerce applications with a large user base.

Quick Commerce (Q-commerce) has emerged as a transformative force in the retail sector, enabling ultra-fast delivery services that cater to the evolving demands of modern consumers. This paper examines the economic impact of consumer loyalty in Q-commerce, exploring key factors such as price sensitivity, brand switching behavior, and retention strategies. It highlights the critical role of customer retention in ensuring profitability, given the high costs associated with customer acquisition in this space. Through an analysis of pricing dynamics, loyalty programs, and competitive market forces...

The strengthened supply chain has made delivery fast to consumers. However, quick deliveries compromise sustainability by emitting carbon and impacting environment by rapid shipping practices. In this context, the study aimed to examine consumer perceptions of the green claims made by quick commerce companies. A model was built using signalling theory, elaboration likelihood model (ELM), agenda‐setting theory (AST) and cognitive load theory (CLT). A longitudinal study was conducted across two phases using a self‐administered questionnaire for data collection. Data were collected from 512 respo...

Orientation: As quick-commerce emerges as an evolving extension within the broader e-commerce landscape, it requires a deeper understanding of how to effectively manage employees to sustain continuous innovation. Implementing appropriate leadership practices has been shown to promote the development of employees from varied backgrounds and personalities, thereby enhancing innovation and driving organisational success.Research purpose: This study explored how transformational leadership influences the relationship between employees with proactive personality and the frequencies of innovative wo...

We present a fast, flexible heuristic for setting up warehouse locations for quick commerce businesses, with the goal of serving the largest number of customers under the constraints of delivery radius and maximum daily deliveries per warehouse. Quick commerce or direct-to-customer delivery businesses guarantee delivery within a specified time. Using experiments on various scenarios, we show that the proposed algorithm is flexible enough to handle variations such as non-uniform population distributions, variable travel times, and selection of multiple warehouse locations.

This paper reviewed various studies on the impact of quick-commerce distribution services on the environment and local communities, with a particular focus on air pollution and increased packaging waste due to the increase in quick-commerce consumption. A systematic literature review was conducted using Web of Science, Google Scholar, and Scopus to comprehensively investigate and summarise the characteristics of quick commerce distribution, the impact of frequent logistics transport on air pollution, and the increase in packaging waste due to the increase in online shopping demand. Previous st...

Quick Commerce (Q-commerce) is a rapidly growing sector that delivers daily essentials within 15 – 30 minutes. Companies in this sector currently operate using a dark-store model (inventory model). However, this approach presents challenges such as high operating costs, low margins, low average orders, and inefficiencies in last-mile delivery. The aim is to propose a new operating model that reduces operating and last-mile delivery costs through machine learning. A Dynamic Demand Forecast Dashboard (DDFD) is proposed which forecasts sales for specific categories in particular locations and tim...

The rapid growth of e-commerce in India, driven by technological advancementsand increased internet penetration, has significantly influenced consumer behavior and economic trends. Quick commerce (q-commerce), a subset of e-commerce focusing on rapid delivery of goods, has emerged as a significant part of e-commerce. Q-commerce's impact extends beyond convenience; it reshapes consumer expectations and behaviors. Factors such as perceived benefits, socio-demographic influences, social pressures, and ease of use drive consumer engagement. The appeal ofquick delivery, combined with secure transac...

The research paper titled "The Rise of Quick Commerce in India: Key Drivers and Insights" examines the rapid growth of quick commerce (Q-commerce) in urban India, characterized by hyper-local delivery services that promise to deliver essentials within minutes. As urbanization increases, consumers—particularly Millennials and Gen Z—are increasingly prioritizing convenience and speed in their shopping experiences. The paper identifies key drivers of this growth, including technological advancements that enhance logistics and inventory management, innovative business models such as dark stores, a...

On-demand delivery of groceries through quick commerce has gained traction after Covid-19 pandemic evincing the interest of regional and national level start- ups in India. This model of online grocery delivery has immense potential due to convenience for customers and speed of delivery. However, survival in this business needs infusion of funds for expansion, controlling costs and managing the efficient deployment of funds. Revenues cannot be earned only from delivery charges or from margins. Other sources of generating revenues are critical. Earlier, start-ups focused only on scaling up the ...

It has been found that the new inventory management strategy can improve the fulfillment rate by inheriting the advantages of QR and LT while maintaining the low cost.

This paper endows with a thorough study of Quick Response approach with ERP in presence of eCommerce and eBusiness that will produce growth in terms of revenue, speed, quality and reduce costs along with time as well.

This review article discussed the aspects of electronic commerce including its importance, facilitators, benefits, challenges and scope in the Indian market.

Quick commerce (Q-commerce) has transformed the retail and e-commerce sectors by enabling ultra-fast delivery of goods through hyper-local logistics and dark stores. The operational success of this model hinges on a structured workforce strategy that supports efficient scaling and agility. This paper explores innovative workforce optimization techniques that focus on organizational design, talent sourcing, and workforce modelling, referencing industry leaders like Flipkart, Zepto, Instamart, and Blinkit. The study identifies the vital roles within dark stores and the approaches to talent acqui...

Background: E-commerce is a business model that has been gaining a lot of ground in recent years because it offers customers greater convenience, making it possible to make a purchase from anywhere using an electronic device connected to the internet. Despite offering benefits not only to the customer, but also to companies, along with these advantages come problems related to the time it takes from purchase to delivery. The purpose of this article is to indicate the main complications faced in the process of preparing and delivering orders to meet the lead time proposed for the market and to ...

The FMCG sector, India's fourth-largest industry, has undergone a remarkable transformation over the past 20 years and has an impact on everyone's daily lives. The FMCG sector has a significant impact on India's GDP. The study of consumer behaviour focuses on how individuals, groups, and organisations select, acquire, use, and discard products and services that satisfy their needs. India's FMCG industry is still recovering as consumers return to their regular routines. According to NielsenIQ's FMCG Snapshot for Q2 2022, the FMCG industry grew by 10.9% in the quarter ending in June 2022, up fro...

This study investigated consumers' perceptions toward applying quick response codes QR codes for shopping to lend support to the practical implications of the emerging O2O consuming behavior using QR codes with portable devices.

The objective of this paper is to explore and practice cross border e-commerce transactions based on portable quick charging products developed by ourselves, and propose the strategy that Cross-border E-commerce Enterprises Apply to Implement Brand Marketing.

The chapter outlines the importance of being connected over the internet and the opportunities the world wide web (WWW) offers to the foodservice industry. Restaurants, bars, and catering companies can significantly benefit from the exposure a website gives them internationally 24/7/365. Today's business landscape is far more connected worldwide than ever before. Not having a presence on the internet with a website and or an e-commerce business means being left out without exposure and without the possibility of expanding the business. The questions a foodservice operator should ask are not ab...

A new method for analyzing customers’ present needs rapidly using demanding product profiles that are from buying agents of customers and by the methods it is suggested that the authors can get Product Demand Structure.

For developing demands of e-commerce on logistics response speed, the business connotation and development characters of quick response logistics were analyzed in this paper. It also put forward a time-based competition quick response mode of Agricultural Products E-commerce Logistics (APEL). On this basis, the business model on APEL was constructed taking Wuhan city circle as an object, and discussed its implementation of APEL mode and operation of business model in Wuhan city circle.