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This review study aims to examine the multifaceted effects of social media use on parental mental health. Recently, social media platforms have become a significant resource for parents, providing not only access to information on child-rearing and expert advice for families but also a source of social support. Through these platforms, parents can quickly and easily access the information they need and share their experiences with others who are going through similar processes. However, the filtered and idealized portrayals of parenting that are frequently shared on social media often lead parents to compare themselves with others and feel pressured to behave similarly, which can result in or exacerbate negative outcomes such as feelings of inadequacy, guilt, stress, anxiety, and depression. In particular, parenting influencers who present their experiences as flawless may create additional pressure on new parents. Furthermore, the potentially addictive nature of social media can have negative consequences for parents. Social comparison theory forms the theoretical basis of this study and provides a framework for understanding how parents’ exposure to social media content influences their psychological well-being. Using a literature review method, studies published after 2014 were examined, revealing that the positive and negative effects of social media on parents vary according to usage purpose, type of content, personality traits, and level of exposure. Excessive and unregulated use can lead to addiction, burnout, social isolation, and weakened family communication. In contrast, mindful and selective use can foster social support, a sense of belonging, improved parenting skills, and reduced postpartum loneliness. Parents are therefore encouraged to manage their screen time effectively, stay aware of potential negative effects, and take steps to increase their privacy awareness.