Quick Takes
88 Citations•2019•
H. El-Rewini, Kazerounian Kazem
2019 PPC Proceedings
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Abstract
Gary Pisano: keeping the larger firm vibrant and innovative Leavy Brian Can corporate giants learn to dance? This question reflects a long held view that established companies often seem to lose their capacity for innovation as they mature. Are mature firms then destined to fall prey to the marketplace’s “winds of creative destruction” and eventually be upended by disruptive upstarts? Not so, according to Gary Pisano in his latest book, Creative Construction: The DNA of Sustained Innovation.