Are You Using Social Media for Marketing

Abstract

In the present day competitive world, brands are fighting for space in the minds of consumers. Though the traditional media of marketing communication like television, print media and outdoor media still contribute to a major chunk of the advertising budgets, yet they can not solely be relied upon to ensure reach to the target audience. Social Media provides a cost effective and powerful option for advertisers and marketers. The article suggests using social media for marketing products/services. It suggests that it is high time to start using social media if businesses have to grow fast and grow big. It is suggested that Indian marketers should visit the Top Social Media Sites, create an account and spend around one hour daily for two months on these sites religiously, to start with.