Marketing
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Abstract
The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key success factors. Considerable attention is paid to the concepts of "product", "product", their distinctive features. The essence of product distribution is revealed and the features of marketing logistics as a method of managing product promotion channels are given. The textbook also includes a bibliographic list, questions for self-control, tests, which will allow you to study the course "Marketing" more fully. Meets the requirements of the federal state educational standards of higher education of the latest generation. For bachelors studying in the direction of training 38.03.02 "Management".