UX (User Experience)-Driven Website Design Utilizing Analytic Hierarchy Process (AHP) Multi-Attribute Decision Modeling
The authors developed a measure by which companies can assess their customerās experience and compare it to best practices model, which provides an internally consistent, robust model against which to measure an organizationās website based on the userās experience (UX).
Abstract
The success of an organizationās website is determined by the userās experience (UX). Yet many organizations continue to struggle to find tools to strategically analyze the UXās satisfaction with their websites and overall online presence. While there have been numerous studies offering ābest practicesā for website design, most of these are dated and do not take into consideration UXās experience and social media tools that come into the market. In this chapter, over 900 surveys were conducted on Inc. Magazineās Top 500 list (2011-13) of fastest growing companies in the United States. The analysis of these surveys resulted in a list of shared elements (best practices) common to the websites surveyed. Through the use of the analytic hierarchy process (AHP) multi-attribute decision model, the authors developed a measure by which companies can assess their customerās experience and compare it to these best practices model. This model provides an internally consistent, robust model against which to measure an organizationās website based on the userās experience (UX).